CityFibre has today been granted permission by the High Court to proceed with its Judicial Review of the ASA’s decision on how the term “fibre” is used in broadband advertising. The ASA now has 35 days to prepare its counter case, with the full Judicial Review expected to be heard in Court later this summer.

Speaking after the High Court’s decision early today Greg Mesch, Chief Executive of CityFibre, said:

“The High Court is seeing sense where the ASA failed to: this is the right decision for consumers and our economy. CityFibre challenged the ASA’s decision because consumers must not be misled into thinking they can get full-fibre benefits on a copper broadband network – they can’t: copper is dead.

“It is now time to sort out these advertising rules once and for all, and for the Government and industry to get behind the nationwide broadband targets set by the Chancellor. Companies are investing billions because of the transformative connectivity full fibre brings; the Court has a one-off chance to step in and make a difference for consumers before the mis-selling of broadband becomes the next PPI-style scandal.”

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