By Brett Marshall

“Our broadband copes just fine and does everything we need it do right now.”  That’s the phrase we meet from some businesses when we are discussing our revolutionary Gigabit speeds that will make Coventry one of the fastest connected cities in the world.

Rewind back just over a decade when firms were saying exactly the same about 14.4kbps dial-up. Then it was 64kbps ISDN followed by two-meg always-on broadband and onto fast unlimited broadband. Can you remember what it was like having to dial-up to access e-mail and browse the web and worry all the time about the cost of the telephone call as files downloaded and web pages gradually filled your screen?

At each stage, the ‘old’ technology seemed adequate at the time but was quickly shown to be out-of-date in the face of greater business needs from internet connections.

The speed of change is dramatic and, in business, it’s not just what your company requires to operate today – it’s what it needs into the short, medium and long-term future.

So even if you don’t believe you need 1,000 megabits per second now, there is no doubt that you will at some point in the not-too-distant future. File sizes are ever increasing, traffic is growing and the need for speed and greater bandwidth becomes more apparent with each passing day.

Many graduates and young people entering the world of employment today are ‘tech savvy’, and the best candidates are choosing to work in businesses that match their own technical lifestyle.

And don’t be so sure that your business won’t benefit from the ultra-fast speeds today. Many who are transferring files – especially large images or video – will almost certainly see the benefit with instant transfer taking place.

On top of that, others could consolidate several services over one connection – including voice transfer and the move towards cloud computing for data storage.

Coventry couldn’t be in a better position to take advantage of this new technology and will be ahead of the game as a ‘Gigabit City’.

You can download a white paper on how other Gigabit Cities around the world have stolen a march on their competitors at  and this really is your chance to help your city do the same.

So even if you don’t think your business will feel the benefit today, we guarantee it will in the future so it’s important that you register your no obligation interest at to help us plot network development and to keep you up-to-date with the latest news in this exciting time for Coventry.

Similar topics